Tesla raised prices on two Cybertruck trims by $5,000 even as sales of the electric truck keep sliding. The increase lands while Tesla stock trades below its key moving averages and remains down for the year following a rough earnings call.
Tesla raised the prices for two versions of the Cybertruck by $5,000 on Tuesday, a move that comes as sales of the electric pickup have fallen sharply since its 2023 release. The Cybertruck Dual Motor all-wheel-drive trim now costs $74,990, up from $69,990, according to Tesla's website. The Premium all-wheel-drive trim rose to $84,990 from $79,990. The Dual Motor trim had already seen several price increases this year since its release in February.
Cybertruck sales keep sliding
Tesla doesn't disclose specific sales figures for the Cybertruck, but third-party estimates point to a steep decline. Cox Automotive estimates Cybertruck sales dropped 45% year over year in the first quarter to 3,519 units. Full-year 2025 sales, according to the same firm, fell 48% versus 2024 to 20,237 units. Sister company SpaceX still bought $131 million worth of Cybertrucks last year.
Those totals sit well below CEO Elon Musk's own hopes of selling up to 250,000 Cybertrucks a year. Tesla said in January 2025 that it had installed capacity to build 125,000 Cybertrucks annually at its Texas factory, according to company documents.
Wider EV sales have also declined
The Cybertruck's slump mirrors Tesla's broader car business. Overall EV sales fell for two straight years in 2024 and 2025, the first such stretch since 2011, when Tesla sold just 1,129 EVs. Sales then dropped 1.1% in 2024 to 1.79 million EVs. They slipped a further 9% in 2025 to 1.64 million units. That decline cost Tesla the title of world's largest EV maker, which it lost to BYD.
Stock stays below its key moving averages
For a time, investors brushed off the sales declines, buying into Musk's plan to reposition Tesla as an AI company built around robotaxis, robots, and self-driving software. However, that narrative took a hit after last month's earnings call offered no meaningful updates on when robotaxis and Optimus robots would scale, and the stock dropped 15% in a day.
Shares have since recovered some ground, but they fell 3.8% to 348.95 on Monday. The stock remains down about 20% this year. Tesla stock was up 0.7% Tuesday morning to 351.46, according to MarketSurge, moving closer to its 50-day line after hitting resistance there a day earlier.
Shares were almost 25% below that average late last month when they hit a 13-month low. The 200-day line sits near 400. Tesla's Composite Rating stands at 21 out of a best possible 99, according to IBD's analysis.
Source: Investor's Business Daily
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