Meta officially unveiled Meta One on Tuesday, a tiered subscription lineup covering Instagram, Facebook and WhatsApp plus expanded AI features. The launch is part of the company's push to generate new revenue from its heavy AI spending, after Meta stock fell 13% over the past year.
Meta unveiled its Meta One subscription service on Tuesday, aiming to turn its enormous AI investment into a new revenue stream. The plans give Instagram, Facebook and WhatsApp users extra features across a range of tiers.
What the plans include
Single-product plans start at $2.99 per month, with individual bundles priced at $7.99 and creator and business bundles at $14.99. Instagram Plus and Facebook Plus let subscribers keep stories visible for 48 hours instead of 24, send animated super reactions and super hearts, and preview stories without appearing in other users' viewer lists. WhatsApp Plus adds exclusive stickers, custom ringtones for contacts, and the ability to pin up to 20 chats.
Meta One also bundles Core and Premium user tiers that combine the single-product features with increased AI usage limits for images and videos. For creators and businesses, the company is offering Essential, Advanced, Expert and Max plans, which it says include enhanced profiles, automatic follow invitations for users who engage with a creator's content, and greater access to the Meta Business Agent, which can respond on a business's behalf. According to Crypto Briefing, Meta's product head Naomi Gleit indicated that Meta One will eventually unify all of the company's subscription offerings across its platforms, with plans to later add the Edits video tool and AI glasses to the bundles.
Why Meta needs new revenue
The launch follows a rough stretch for the stock, which is off 13% over the last 12 months.
In July, Meta reported second-quarter earnings below expectations, citing $2.4 billion in legal contingencies and $1.2 billion in severance expenses. The company also guided third-quarter revenue to between $61 billion and $64 billion, below Wall Street's midpoint estimate of $63.1 billion, and raised the bottom of its capital expenditure range to between $135 billion and $145 billion from $125 billion to $145 billion.
Those numbers don't reflect Meta's recent AI model progress. Meta debuted its Muse Spark model in April and has since released Muse Spark 1.2 and Muse 1.3 after trailing rivals such as Google and OpenAI. Last week, the company revealed its Muse personal AI agent. The moves are part of Meta's push to drive additional revenue from its AI data center and model spending.
Sources: Yahoo Finance, Crypto Briefing
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