Binance has grouped three artificial-intelligence products under a new "Binance Intelligence" brand, but only one of them — a retail market assistant — is a genuinely new release. The other two, a no-code trading builder and a developer agent platform, were already running in some form before the rebrand.
Binance began rolling out Binance AI to eligible users in New Zealand on October 5, with additional markets expected to follow in the coming days. The assistant sits inside the exchange's app and delivers market briefings, profit-and-loss summaries, price alerts, and sentiment and macroeconomic updates.
Where personalization is enabled, it adapts this information to a user's holdings and past activity. Its functions center on research and portfolio monitoring, not automated execution, and the service is free.
AI Pro builds on an existing paid beta
The second product, AI Pro, is not new. Binance introduced a limited paid beta on March 25, charging $9.99 a month after a seven-day trial, against a regular price of $29.99. That beta let users link AI models to a dedicated sub-account to automate spot and perpetual orders, leveraged borrowing, market monitoring and custom strategies, with the sub-account's API key unable to withdraw or transfer funds.
Binance now describes the coming version as a no-code workflow builder: users will describe a strategy in plain language, test it through paper trading, then activate it for live execution within permissions they set. The company has not said whether this release replaces the existing beta, extends it to more users, or changes pricing.
Agent OS stays the developer layer
The third piece, Agent OS, launched in August for developers building external AI agents. It connects those agents to Binance's market data, trading, wallets, payments and on-chain services through sub-accounts that cannot withdraw funds, with access that can be revoked and an emergency control to disconnect agents.
Binance has not said when the New Zealand rollout will extend to other markets, or when AI Pro's promised relaunch will arrive.
Source: Finance Magnates
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